Tips for Reinforcing Auto Repair Marketing With Word of Mouth
World of mouth as spread through friends, family members, acquaintances, coworkers, neighbors etc is more powerful than advertising and marketing using tools like TV, SEO, PPC, and newspapers. Certainly, techniques like content marketing, TV advertising and search engine optimization are indispensable to auto repair marketing in a highly competitive online and offline marketplace. However, you can increase your earnings when you give your various marketing activities the power of word of mouth.
Here, word of mouth marketing alludes to the commanding of more business when individuals refer others to you after you shared with them some exciting and applicable insights, advice, features, or activities. Here are realistic suggestions for pulling it off if you own a car repair shop:
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Email newsletters can be frequently send to customers as a pragmatic way to stay connected. Yet, the word of mouth referral effect can only be realized when the communication is not just limited to promotions, discounts, and specials. Rather, use content marketing in your email newsletters and provide information that your customers will find both entertaining and useful, such as review of the best mobile apps to have for a road trip. Most customers recognize value in content customized around their interests, and they think businesses offering such content are keen to establish great closely-knit relationships with them. As such, delivering entertaining and informative content to your auto repair customers via email newsletters can get them to share it with others, increasing prospects for your referral business.
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Up Your Social Game
After you’ve set up a few social medial accounts, such as on Facebook, Twitter, and Instagram, upload and share things that your followers (existing as well as potential customers), will consider enjoyable and useful. In this scenario, you’ll be harnessing your social media accounts, not to sell, but to “rub shoulders” with your networks in a less official, but respectful environment, supplying them with pieces they may appreciate to share within their own networking circles. You could create social media pages packed with meaningful, pertinent, and viral-worthy content.
Pursue Customer Reviews
A lot of prospective buyers find reviews left by prior or current customers important to some extent. In a nutshell, you may have prospective customers that won’t even engage you if you’re not providing a way for them to establish the opinion of other customers about your products and services. Therefore, don’t hesitate to ask your customers to write reviews for your service, positive or negative. Google, Yelp, and Facebook are great places where customer feedback can provide the benefits of word of mouth referrals.
The word of mouth effect can positively influence your auto repair marketing.